Droog

Droog is an innovative enterprise based in Amsterdam. Set up in 1993 as a statement on design, it has developed the Droog mentality: creating innovative concepts that change perspective. Our products and projects connect with the individual, the user. They deal with slowness, memories, nostalgia, re-use, craftsmanship, nature. They generate experience, interaction, participation--products that are easy to comprehend, have meaning, tell stories. Products that are meant to be cherished and not discarded without thought.